Innovation in Rexam

Creating a difference

Rexam's position as the world's number one beverage can maker enables us to offer a broad range of value added products.

We used our revolutionary 360° embossing technique to create this unique can for Finnish brewery Olvi. Their Fizz Cooler brand – the first cider brand to use 360° embossing – has a completely new look that really stands out on the shelves. Since Rexam launched this technique in Europe in 2007 it has proved popular with drinks companies across a variety of categories. Embossing enhances the look and feel, giving consumers a whole new drinking experience.