Innovation in Rexam

Coloured ends

How a product looks often influences a consumer's decision to buy. Research shows that if the look is sufficiently innovative and compelling it will at least encourage consumers to take a second look.

This is an important objective in any brand communication. Our printed ends are a world first for two-piece cans. They can be used on any size can, providing an opportunity for our customers to make their packaging more visually appealing. These printed ends were manufactured at Rexam's plant in Recklinghausen, Germany.